Why Is It So Hard to Ditch Apple, Amazon, Google and Facebook?

In Galloway’s thesis, each of The Four appeal to a specific human organ. Google targets the brain and our thirst for knowledge. Facebook is trained on the heart and our need to develop empathetic and meaningful relationships. Amazon targets the guts, satisfying our hunter-gatherer impulse to consume. And Apple, with its sleek, sensual products, has its focus firmly on our genitals.