Rewilding Your Attention

I love the idea of “rewilding your attention”. It puts a name on something I’ve been trying to do for a while now: To stop clicking on the stuff big-tech algorithms push at me.

I always get a slightly flattened feeling when I behold my feed, robotically unloading boxes of content from the same monotonous conveyor-belt of recommendations, catered to some imaginary marketing version of my identity. It’s like checking my reflection in the mirror and seeing stock-photo imagery.

If you want to have wilder, curiouser thoughts, you have to avoid the industrial monocropping of big-tech feeds. You want an intellectual forest, overgrown with mushrooms and towering weeds and a massive dead log where a family of raccoons has taken up residence.