How a Timely Pivot Gave Us Slack, the Most Successful Messaging Platform Today?

Stewart Butterfield, one of the founders of Slack used it as an internal communication tool at Tiny Speck (now, Slack Technologies) during the development of an online video game, Glitch.)

Slack was technically a by-product of an online game.)

While the game did not make it big, Butterfield with other founders Eric Costello, Cal Henderson, and Serguei Mourachov, envisioned Slack’s comprehensive use in organizations on a daily basis.)

*Slack is the abbreviation for* ***S****earchable* ***L****og of* ***A****ll* ***C****onversation and* ***K****nowledge.*)

When Butterfield realized that Glitch may not lead to commercial success, he announced the launch of Slack as an instant messaging platform while working on the game.)

Slack was previously named linefeed.)

*This pivot took a failed video game to a thriving business and later in 2020, a $27.7 Billion acquisition by the CRM leader,* [*SalesForce*](https://www.salesforce.com/in/)*. All of it in just 7 years.*)

Slack is a story of innovation, consistency, and a customer-focused B2B SaaS that reached the pinnacle in mere 7 years of its launch owing to aligned marketing, sales and customer experience strategies.)