6 Principles That Helped Me Write Effective Headlines

Every time you write a new story, ask yourself: what’s in it for the reader?

Provide your readers with a specific benefit that can bring transformation to their lives.

People only share stuff on the internet that makes them look smart or helpful.

As Wes Kao explains, a spiky point of view is someone’s unique, slightly controversial perspective that others can disagree with. It lays outside of the mainstream and brings fresh ideas to the conversation.

You can think about your spiky point of view as the unique way you see the world.